Getting Ahead in the Search GameĪ YouTube video with captions makes it easier for users to search for information within a piece of content.
But even if you aren't making ads, providing captions on any video will keep your audience engaged.Įven a 30-second YouTube Short can feel more informational than a standard video just by adding captions! 3. In a national research study conducted with Oregon State University, it was reported that 52% of students found captions helpful as a learning aid by improving comprehension.īut do videos with captions really do better on YouTube? What’s in it for creators? According to Meta, captioned videos (ads specifically) increase viewing time by an average of 12%. Online viewers have grown accustomed to closed captions, and for good reason. We know they aren’t turning on the speakers! 2. Equipping your video with written text helps you reach a broader audience and share your message with a larger number of people.Īs mobile devices become more popular for media consumption, the number of people watching YouTube while in transit or in public will grow. More than 400 million individuals are deaf or hearing impaired and cannot consume video content without captions or transcripts.
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